Design Analysis

The site I looked at was Nike 6.0 at http://www.nike.com/nke6/v4/

With the Home page I really liked the style they used this is because the style they used is to appeal to my age and gender.

The middle of the page has a compass that when the arrow is moved different icons appear on the screen there are six different areas that bring up
different icons to things such as forums,videos, images, team profiles etc.

But one problem i found is that each icon loads up a new window to view the content which I thought stops the flow of the site, which means that you had to close that window and go back to the original home page when you want to go back to the home page.

The main elements is the Central compass which everything seems to revolve around and the small icons after that each section doesn't have much of a link to the next page and with this type of layout i found it easy to get lost in the site.

One area is heavily creative with the likes of pages that seem like a real book that you can flip through and shoes that you have to click on in areas to get the information about them. But then some areas seem really dull and boring and seem nothing more than a blog which is a really weird contrast to look at.

To me the website is like that to someones scrapbook with all sorts of different pages and images all over the place and with the icons on the homepage how they move across the screen

( Above and below the huge contrast in
styles on the site)
To me the the site is a mix of a window and a mirror creating an interesting mix of media shown in the two example images one shows a story about the shoe which has realistic turning pages they give you the feel that you are reading a real book. And the other shows users of the shoe in a blog like format.